Maarud
Smaken av Verden

Direction, design and production for a website that invited the public to create their own pack of Maarud Potetgull, based on flavours and cultural imagery of 10 countries from around the world. A highly successful online campaign culminated in a final public vote of the top 6 packs. The two winning packs were further developed – designed in collaboration with illustrators Darling Clementine (byHands) – and will be launched in-store in 2022. 

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