Product Launch: Kettle Chips

Maarud ・ Advertising ・ 2023
Creative Concept
Håndverkchips from Maarud features curly, salty flakes made from high-quality ingredients. However, what truly sets this product apart is the craftsmanship involved. That's why we capture the entire journey from potato to finished product on camera, allowing us to showcase the intricate process up close. As a result, the images made a strong impression on the target group, with 81% of people having something positive to say about it.

Production: Flambert
Director: Henrik Henriksen