Maarud's Ostepop XL boasts exceptional taste and has triumphed in blind tastings as evidence of its quality. However, many refrain from expressing their affection for Ostepop due to its messy nature and its guilty pleasure stamp. In these videos, we encounter three people who defy the norm and take pride in their adoration of Ostepop XL. Initially, they appear to have an interest in baking, gaming, or organic baby food, but it soon becomes apparent that their true passion lies elsewhere.

Production by The Oslo Company

Director: Hallgrim Haug